Fine pixel pitch to drive growth of LED video displays in signage market

[테크월드=Nari Lee] The growth rate of fine pixel pitch (FPP) light-emitting diode (LED) video displays is on track to hit a new record this year at 82 percent year on year in terms of revenue, reaching $436 million in 2017. This growth rate outpaces all other pixel pitch categories, and the FPP technology is expected to account for 20 percent of the total LED video market revenue in 2017.

The narrower the pixel pitch, the higher the display resolution achieved. FPP technology improved the resolution of LED video display, allowing it to compete with or even outperform projection, LCD and other traditional display technologies in applications such as control rooms displays. According to the latest LED Video Displays Market Tracker by IHS Markit, the areas that show highest growth rate of applying FPP technology include control room screen walls, public spaces, as well as corporate and retail signage. 

IHS Markit defines fine pixel pitch as 1.99 millimeters (mm) or narrower, lower than the current mainstream 2.5mm. Due to this definition, control room presently occupies the largest market share in the FPP sector. For other LED video applications, the trend is gradually shifting from 2.5mm to 1.9mm, 1.6mm and 1.2mm pixel pitch displays. Furthermore, the unrealized potential of FPP lies in applications currently dominated by high brightness LCDs, super narrow bezel video walls and rear projection cubes.

Top five fine pixel pitch video display makers are Unilumin, Leyard, Absen, Liantronics and Silicon Core. Meanwhile, white-box display brands touting FPP technology are also expanding in the LED display market, especially with online vendors like Alibaba Group’s One Touch enabling brands with little marketing capability to infiltrate all regions